Giomi
Cosmetics
The challenge
A Sicilian skincare brand, wanted to reintroduce its cleanser through a distinctive and visually captivating campaign. Without the need for physical shoots, travel, or location scouting, the goal was to translate the brand’s Mediterranean roots into modern, luxurious storytelling.
The outcome
We produced the entire campaign entirely through AI, from direction to final assets.
No logistics, no crew, just creativity and control.
Alongside two hero clips, one featuring a surreal Giomi boutique in a sunlit Sicilian street, and another where the cleanser appears oversized on a tuk-tuk driving along a coastal mountain road.
We generated a complete set of lifestyle visuals.
These included product shots captured in sandy beach settings and AI-generated model imagery that brought a warm, editorial touch to the collection. The campaign became a proof of concept for how brands can now create entire worlds.
