Branding Film Direction Web Design Product visualization
Frozentubs
icebath brand
The challenge
Leaving a major marketplace like Bol is a bold move. One that demands more than just a new website. It requires a full reintroduction. A sharper identity, stronger presence, and visuals that instantly communicate professionalism and trust.
From branding to product films, everything had to be built from the ground up without losing the momentum of existing sales.
The outcome
We shaped the full brand experience, from identity to implementation. The new visual direction reflects quality and performance, both in tone and execution. All 3D product visuals were recreated one-to-one for a polished, high-end look across the website.
The result, a fully independent launch without any dip in sales, and a consistent, top-tier presentation across every touchpoint.
To support the launch, we produced a cinematic brand film featuring the Pro System in use after an intense training session. The visuals are raw yet refined, highlighting the product’s functionality while reinforcing the brand’s core themes: recovery, performance, and dedication.
