Under Armour

be-seen drop

The challenge

Under Armour’s first-ever lifestyle collection "Be-seen" needed to make its debut through bold, engaging social content.
The goal was to translate the brand’s performance roots into a more style-forward story, without losing the athletic edge that defines UA.

The outcome

We handled the entire production from shooting to final edits, crafting a complete set of visuals for online rollout. Alongside the campaign content, we designed a header visual that was featured on the official Under Armour website.

Though positioned as lifestyle, the Be-seen collection still carries the DNA of athletic performance.

Though positioned as lifestyle, the Be-seen collection still carries the DNA of athletic performance.

More projects

From adaptive AI workflows to detailed 3D visualisation,
every piece is tailored to amplify your story.

From adaptive AI workflows to
detailed 3D visualisation,

every piece is tailored to amplify your story.

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