Film Directing Photography Post-Production
Under Armour
be-seen drop
The challenge
Under Armour’s first-ever lifestyle collection "Be-seen" needed to make its debut through bold, engaging social content.
The goal was to translate the brand’s performance roots into a more style-forward story, without losing the athletic edge that defines UA.
The outcome
We handled the entire production from shooting to final edits, crafting a complete set of visuals for online rollout. Alongside the campaign content, we designed a header visual that was featured on the official Under Armour website.
In addition to film, we captured stills of the new collection, highlighting the blend of everyday wear with unmistakable UA energy. The lifestyle focus remained front and center, but always with an undercurrent of sport.
